The Agency's Posts

Review: WikiLeaks duo's relationship powers up 'The Fifth Estate': In its own Hollywood way,"The Fifth Estate"is quite an ambitious film. It wants....
Read More>

How to maintain healthy hair through the decades: Just like skin, hair changes as we age. Here are a few tips to keep locks at their lushest for....
Read More>

Meg Ryan is set to star in a new NBC comedy: It's been nearly 30 years since Meg Ryan had her own show on the small screen. But now she's
Read More>

Captain Phillips movie review: Tom Hankss superb performance anchors thrilling tale: Those readers who habitually skip past the review to see how many stars a movie has earned....
Read More>

Why box-office surprises are becoming more common: Predicting a weekend movie ticket-grossing champ is harder than ever as pre-release audience....
Read More>

Sandra Bullock's 'Gravity': How apt is the 'Avatar' comparison?: As "Gravity"made waves at the box office this weekend,pundits both professional and....
Read More>

No Trends For Old Men: Dan Peres is the editor in chief ofDetailsmagazine Let me start by saying that I am decidedly....
Read More>

Stability, a Real Suburban Curve Ball: ‘Eastbound & Down’ Is Back for a Fourth Season Last week, on the season....
Read More>

'Gravity': Sandra Bullock space saga attracts stellar reviews: Film critics are over the moon for "Gravity," director Alfonso Cuarón's....
Read More>

Rebel Wilson: Can 'Super Fun Night' make her a TV star?: She stole scenes in "Bridesmaids" and"Pitch Perfect,"but now Rebel Wilson....
Read More>

Tom Clancy dies: Ben Affleck says writer made realism 'top priority': As the Oscar-winning filmmaker behind"Argo,"Ben Affleckcertainly knows the difference....
Read More>

'Homeland' returns strong, powered by Claire Danes: The walking wound that isClaire Danes' bipolar superspy Carrie Mathison returned to duty in....
Read More>
Movie projector: 'Tron: Legacy' will dominate 'Yogi Bear' and weak 'How Do You Know'
Posted on: 12/19/10
Share/Save/Bookmark
 The legacy of this weekend's box office seems certain to be a victory for a visual-effects-heavy event movie over a sophisticated adult comedy and a children's animated tale.



The legacy of this weekend's box office seems certain to be a victory for a visual-effects-heavy event movie over a sophisticated adult comedy and a children's animated tale.

"Tron: Legacy," Walt Disney Studios' big-budget resurrection of the 1982 cult favorite, is a sure bet to be the most popular movie this weekend in the U.S. and Canada. People who have seen pre-release audience surveys say it should take in about $50 million, a solid but not spectacular start for such a highly anticipated movie.

Warner Bros.' animation/live-action hybrid "Yogi Bear" is appealing mainly to families with young children and is expected to kick off its run with a so-so $20 million.

The weekend's big question, however, is just how poorly Sony Pictures' "How Do You Know" will do. The costly adult comedy, directed by James L. Brooks and starring Reese Witherspoon, Owen Wilson, Paul Rudd and Jack Nicholson, is generating very soft interest and will likely open to only about $10 million.

It could even get beaten by two low-budget specialty films expanding into nationwide release this weekend. After a strong start in five theaters last weekend, the Mark Wahlberg boxing drama "The Fighter" is expected to gross between $12 million and $15 million. The dark ballet fantasy movie "Black Swan" will play in just under 1,000 theaters, fewer than half as many as "How Do You Know." But following two strong weekends in limited release, it should collect about $10 million this weekend.

HowYouKnowSony spent a little more than $100 million to produce "How Do You Know," a very hefty budget for an adult comedy, and will likely lose millions of dollars if ticket sales are in line with expectations. It appears likely to perform similarly to director Brooks' last picture, the 2004 comedy "Spanglish," which opened in mid-December to $8.8 million and ended up with $42.7 million domestically and only $12.3 million from foreign countries.

Middling reviews could hurt "How Do You Know" with its target audience of adult women.

Disney is hoping that "Tron" will be a "four quadrant" movie that appeals to men and women young and old. But tracking surveys indicate that on the film's first weekend, at least, it will draw primarily men. Women appear to be more hesitant about the science-fiction sequel starring Jeff Bridges, Garret Hedlund and Olivia Wilde.

The studio spent an estimated $170 million to produce the movie, and its sibling divisions have invested millions more on the brand for products ranging from video games to an animated television series, making it critical that the film perform well. Disney is also spending about $150 million to market the movie worldwide. An opening in the $50-million range would still necessitate that "Tron: Legacy" perform strongly over Christmas and that it bring in even more money overseas to be profitable.

The movie could perform well internationally -- particularly in Asia, where films loaded with special effects tend to be particularly popular. It debuts this weekend in a small number of foreign countries, including Argentina, Australia and Greece.

"Yogi Bear" is an effort by Warner Bros. to duplicate the success of 20th Century Fox's "Alvin and the Chipmunks," the 2007 surprise hit based on another cartoon that opened to $44.3 million. Although movies that appeal mainly to young children are difficult to track, it appears that "Yogi Bear" will fall far short of the "Alvin" opening.

YogiBearWarner spent about $80 million to produce "Yogi," in which all of the animal characters are computer-generated, making it important for the film to prove popular with families over Christmas in order for it to become a big hit.

Also competing for the family audience this weekend, though for slightly older children, is "The Chronicles of Narnia: Voyage of the Dawn Treader." After a soft domestic opening last weekend, Fox and Walden Media are hoping its second-weekend decline is modest.

In limited release, Lionsgate will debut "Rabbit Hole," starring Nicole Kidman and Aaron Eckhart in an adaptation of the Pulitzer Prize-winning play about a family coping with loss, at five theaters in Los Angeles, New York and Toronto.

-- Ben Fritz



COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal