The Agency's Posts

BEAUTY; PRICES: OUT OF SIGHT: Does beauty have a price? A casual spin through a department store reveals that it does, and....
Read More>

Is There Danger Lurking in Your Lipstick?: A soft pink, a glowing red, even a cyanotic purple — millions of women and girls apply....
Read More>

Richard Dreyfuss: A lesson in civics, and civility: The actor expounds on the state of education, filmmaking and John Gielgud. Richard Dreyfuss....
Read More>

Will 'The World's End' be 'the most entertaining movie of the year'?: Labor Dayis almost here and we're deep enough into the calendar year that when a film critic....
Read More>

Acting Workshop: The Crazy Teacher: Shark Week 2013: Acting with Sharks - watch more funny videos
Read More>

Disney's 'Planes' allows John Cleese's inner Bulldog to soar: The Monty Python alum talks voice-overs, technique, his return to London and getting together....
Read More>

Oscars Outdoors goes back to the drive-in with 'American Graffiti': George Lucas' 1973 ode to youth and rock marks its 40th year with an Oscars Outdoors screening....
Read More>

Ben Stiller's 'Secret Life of Walter Mitty' to be NYFF centerpiece: At CinemaCon this April,20th Century Foxwas the rare studio that showed its award-season....
Read More>

'We're the Millers' Subverts Family to Construct It: NEW YORK — The cast of "We're the Millers" didn't exactly immerse themselves in....
Read More>

Matt Damon On 'Elysium,' Turning Down 'Avatar,' And The State Of Hollywood Today: It's startling that even Matt Damon -- who very few people would argue against being the....
Read More>
Conan O'Brien grabs 4.2 million viewers in TBS premiere
Posted on: 11/09/10
Share/Save/Bookmark
 

Conan O'Brien grabs 4.2 million viewers in TBS Premiere

The good news for Conan O'Brien is that his talk-show premiere on TBS on Monday night blew away all rivals in the ratings, including Jon Stewart and even the man who took his place at NBC, Jay Leno.

The bad news is that O'Brien's hard work is just beginning.

The 11 p.m. "Conan" rounded up 4.2 million total viewers, according to early data from the Nielsen Co. That soared straight past NBC's "Tonight Show with Jay Leno" (3.5 million) and CBS' "Late Show With David Letterman" (3.4 million), both of which start at 11:35 p.m. Perhaps of more interest to late-night connoisseurs, however, was that in head-to-head competition during his hour-long time slot, "Conan" put a serious dent in the "Comedy Central" power block of "The Daily Show with Jon Stewart" (1.3 million) and "The Colbert Report" (1 million). Last Monday, "Daily Show" delivered 1.9 million viewers.

Best news of all for TBS? The youth of the "Conan" audience, which makes it a relatively easy sell for advertisers. The median age of the O'Brien viewer was 30, which is music to a marketer's ear. By comparison, the comparable figure for "Daily Show" was 38. For "Tonight," it was a relatively ancient 59. For "Letterman," it was 53. A more stark illustration of the generational dynamics among the various talk shows cannot be found.

The bad part for O'Brien, though, is that premieres, especially of talk shows, generally tell us very little. Most talk shows with big-name hosts attached generate very high numbers at first. Sometimes, these programs fizzle out over the ensuing months as novelty and viewer curiosity wane. That is what happened with Leno's disastrous prime-time talk show for NBC. O'Brien's real performance, therefore, won't be known for weeks or months.

But for now, O'Brien's decision to exit NBC rather than accept a post-Leno downgrade to the wee hours is looking very smart.

-- Scott Collins (Twitter: @scottcollinsLAT)

Photo: Conan O'Brien performing his first monologue for TBS. Credit: Meghan Sinclair/TBS


COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal