The Agency's Posts

'Dark Knight Rises': Christopher Nolan opens up about Bane choice: There’s nothing sentimental or soft about Gotham City, and that seems to suit....
Read More>

'Dragon Tattoo's' Rooney Mara on fans expectations: David Fincher's "The Girl with the Dragon Tattoo" doesn't hit theaters until Dec.....
Read More>

Holiday music:All the stars and more..: The late, great Hunter S. Thompson once said, “When the going gets weird,the weird turn....
Read More>

SAG Awards: The Weinstein Co. leads the studio race: With "The Artist," "My Week With Marilyn" and "The Iron Lady,"....
Read More>

'Bridesmaids' cast learned to roll with the laughs: Bring up the year's surprise hit comedy "Bridesmaids" and most moviegoers think....
Read More>

The Hulk. The Avengers. Discuss..: The Hulk will appear in his third feature film next year whenOscar-nominatedactor Mark....
Read More>

Really? The Claim: Coffee Can Prevent Some Medications From Working: THE FACTS For many Americans, the thought of a morning without coffee is unbearable. More....
Read More>

Capturing a Tradition, Blow by Blow: THE big, bald man at the end of the bar extended a huge hand and introduced himself as the....
Read More>

Live review: Sting at the Wiltern: Stinghas long been a card-carrying member of rock’s aristocracy, so even turning up....
Read More>

Album review: Amy Winehouse's 'Lioness': “Why did God take the homie? I can’t stand it,” raps Nas on “Like....
Read More>

Grammy nominations concert on CBS tries to find its rhythm: 'Grammy Nominations Concert Live,' in its fourth year, airs Wednesday on CBS with Lady Gaga,....
Read More>

Photographer Lindsay McCrum documents 'Chicks With Guns': The title "Chicks with Guns" evokes visions of Annie Oakley, Calamity Jane or a....
Read More>
Conan O'Brien grabs 4.2 million viewers in TBS premiere
Posted on: 11/09/10
Share/Save/Bookmark
 

Conan O'Brien grabs 4.2 million viewers in TBS Premiere

The good news for Conan O'Brien is that his talk-show premiere on TBS on Monday night blew away all rivals in the ratings, including Jon Stewart and even the man who took his place at NBC, Jay Leno.

The bad news is that O'Brien's hard work is just beginning.

The 11 p.m. "Conan" rounded up 4.2 million total viewers, according to early data from the Nielsen Co. That soared straight past NBC's "Tonight Show with Jay Leno" (3.5 million) and CBS' "Late Show With David Letterman" (3.4 million), both of which start at 11:35 p.m. Perhaps of more interest to late-night connoisseurs, however, was that in head-to-head competition during his hour-long time slot, "Conan" put a serious dent in the "Comedy Central" power block of "The Daily Show with Jon Stewart" (1.3 million) and "The Colbert Report" (1 million). Last Monday, "Daily Show" delivered 1.9 million viewers.

Best news of all for TBS? The youth of the "Conan" audience, which makes it a relatively easy sell for advertisers. The median age of the O'Brien viewer was 30, which is music to a marketer's ear. By comparison, the comparable figure for "Daily Show" was 38. For "Tonight," it was a relatively ancient 59. For "Letterman," it was 53. A more stark illustration of the generational dynamics among the various talk shows cannot be found.

The bad part for O'Brien, though, is that premieres, especially of talk shows, generally tell us very little. Most talk shows with big-name hosts attached generate very high numbers at first. Sometimes, these programs fizzle out over the ensuing months as novelty and viewer curiosity wane. That is what happened with Leno's disastrous prime-time talk show for NBC. O'Brien's real performance, therefore, won't be known for weeks or months.

But for now, O'Brien's decision to exit NBC rather than accept a post-Leno downgrade to the wee hours is looking very smart.

-- Scott Collins (Twitter: @scottcollinsLAT)

Photo: Conan O'Brien performing his first monologue for TBS. Credit: Meghan Sinclair/TBS


COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal