The Agency's Posts

Oscars 2013: An 'Argo' night at Academy Awards: For the second straight year, the movie business fell for itself. "Argo"— in....
Read More>

'Side Effects' a first-rate brain tease: "Side Effects,"Steven Soderbergh's tightly wound mind game, is definitely worth....
Read More>

Christian Bale in Talks to Star in 'Everest': Baltasar Kormakur is attached to the direct the true-life adventure film. Christian Baleis....
Read More>

Paladino Casting - Workshop for Kids!: PALADINO CASTINGis offering audition technique classes which will enhance and improve your child's....
Read More>

Snitch: Film Review: Although it sometimes accompanies fine films such asZero Dark ThirtyandArgo,the phrase “in
Read More>

Rihanna's River Island Fashion Show: What the: The pop princess made her designer debut at London Fashion Week, which some called "hideous&quo
Read More>

New roads open for 'Downton Abbey': The Season 3 finale paves the way for some much-needed conflict and tension next season.....
Read More>

Beyonce offers rare personal glimpse in 'Life Is but a Dream': Beyonce lets fans into her personal life in the new HBO documentary, but make no mistake -- she's....
Read More>

'Beautiful Creatures' has brains and bewitching cast too: Richard LaGravenese's 'Beautiful Creatures' adaptation of the bestselling young-adult series....
Read More>

Movie Review: 'A Good Day to Die Hard' an uninspired effort: Playing everyman action hero John McClane for the fifth time, Bruce Willis seems to be just going....
Read More>

Ashton Kutcher: Steve Jobs was my 'hero': Ashton Kutcherhas been gettingrave reviews from audiencesfor his role in a biopic about Apple....
Read More>

Grammys 2013: Where lip-syncing is off-limits: Strutting the stage in her white tuxedo jacket, shorts and sparkling top hat,Taylor Swiftopened....
Read More>

Melissa McCarthy leads 'Identity Thief' to biggest opening of 2013: Melissa McCarthystole the show at the box office this weekend, proving she has the star power....
Read More>
Conan O'Brien grabs 4.2 million viewers in TBS premiere
Posted on: 11/09/10
Share/Save/Bookmark
 

Conan O'Brien grabs 4.2 million viewers in TBS Premiere

The good news for Conan O'Brien is that his talk-show premiere on TBS on Monday night blew away all rivals in the ratings, including Jon Stewart and even the man who took his place at NBC, Jay Leno.

The bad news is that O'Brien's hard work is just beginning.

The 11 p.m. "Conan" rounded up 4.2 million total viewers, according to early data from the Nielsen Co. That soared straight past NBC's "Tonight Show with Jay Leno" (3.5 million) and CBS' "Late Show With David Letterman" (3.4 million), both of which start at 11:35 p.m. Perhaps of more interest to late-night connoisseurs, however, was that in head-to-head competition during his hour-long time slot, "Conan" put a serious dent in the "Comedy Central" power block of "The Daily Show with Jon Stewart" (1.3 million) and "The Colbert Report" (1 million). Last Monday, "Daily Show" delivered 1.9 million viewers.

Best news of all for TBS? The youth of the "Conan" audience, which makes it a relatively easy sell for advertisers. The median age of the O'Brien viewer was 30, which is music to a marketer's ear. By comparison, the comparable figure for "Daily Show" was 38. For "Tonight," it was a relatively ancient 59. For "Letterman," it was 53. A more stark illustration of the generational dynamics among the various talk shows cannot be found.

The bad part for O'Brien, though, is that premieres, especially of talk shows, generally tell us very little. Most talk shows with big-name hosts attached generate very high numbers at first. Sometimes, these programs fizzle out over the ensuing months as novelty and viewer curiosity wane. That is what happened with Leno's disastrous prime-time talk show for NBC. O'Brien's real performance, therefore, won't be known for weeks or months.

But for now, O'Brien's decision to exit NBC rather than accept a post-Leno downgrade to the wee hours is looking very smart.

-- Scott Collins (Twitter: @scottcollinsLAT)

Photo: Conan O'Brien performing his first monologue for TBS. Credit: Meghan Sinclair/TBS


COMMENTS
Be the first to post a comment!


Post A Comment:




  • It's 2020! Start booking roles in commercials, fashion, films, theater and more with The Agency Online!

  • NEW WORKSHOP with Barbara Barna & Sean De Simone!

    Hi Everyone and Happy Summer! Sean at Sean De Simone casting and Barbara Barna are teaming up for a super informative and fun Hosting for Home Shopping workshop. A great opportunity for established or experienced TV Hosts and Experts interested in learning how to get noticed and how to get in....
  • MASTERCLASS W. Robin Carus & David John Madore

    A Special Offer for the Agency Community, from one of our favorite NYC Casting Directors! EMAIL FacetheMusicWithUs@gmail.com Or Eventbrite To Sign Up! Class Size is Limited.
  • Don't Fall Into The Comparison Trap

    Hi Everyone! As the second installment in an ongoing series of features by the Agency's amazing community, here's some sage advice from our own Regina Rockensies; a humble (& awesome)veteran we've had the pleasure of working with for a long time. Have an excellent week! : ) - The Agency....
  • One Model's Agreement

    Hi Everyone! As the first piece in an ongoing series of original articles by the Agency community, here's a short reflection on some of the values of professional acting & modeling that we can all keep in mind for our next casting. Good luck on your castings &shoots this week! : ) -....




 
home       castings&news       privacy policy       terms and conditions      contact us      browser tips
Official PayPal Seal