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THE FOOD THAT BUILT AMERICA - SEASON 2 (ROBERTO GOIZUETA)
Posted on: 09/04/20
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ROBERTO GOIZUETA
30-40 / Male / Hispanic
Roberto has worked hard to rise up the ranks of Coca-Cola. As head of technical operations, his outside-the-box thinking has helped the company grow its product line, and his maverick style earns him the position of CEO. But Goizueta’s hardheaded desire to crush the Pepsi Challenge nearly costs Coca-Cola everything when he launches the infamous failure known as New Coke.

MUST BE CUBAN DESCENT. PLEASE ADD NOTE TO CONFIRM




 
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