ShoutOuts
Just finished an episode of a new tv show!
10:01am Mar 24

My show GIVE with Blair Underwood and Jenna Bush Hager on NBC is nominated for 2 Daytime Emmy Awards! Amazing!
2:36pm Mar 23

Thanks Simon!
8:49pm Mar 22

Thank you Simon!
2:38pm Mar 22

Thanks Agency! Have a great weekend!
9:03am Mar 17

Thanks for your thoughts!
8:56am Mar 17

New trailer for my Sci-Fi film, CHIMERA: https://vimeo.com/178683314
4:01pm Mar 16

Super fun Eyewear casting today! Andrew was AWESOME. Thanks, Simon!
4:01pm Mar 13

Simon thanks for the heads up!
3:07pm Mar 8

Thanks Simon!
1:29pm Mar 8

Thanks for all the heads up Simon!
10:05am Mar 8

Hi Simon. Thanks for the heads up.
8:59am Mar 8

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 Our Story

The Agency was founded in the heart of New York City in early 2010 by two passionate industry professionals with extensive and complementary backgrounds in the arts, design, entertainment and advertising.

Witnessing the changing tide of the world's economy and noting how people everywhere over were changing the way they do business, Simon Rogers and Oliver Zehetner-Loffredo began work on a new concept during the fall/winter of 2009. It's core was to make talent a whole lot more affordable and accessible for clients whilst maintaining the same rates paid to models and actors, an idea that would please everyone; Give clients direct access to quality, top-notch talent, and get rid of the middle man! Clients would be able to book jobs quickly for a lot less money, whilst at the same time having increased flexibility and a hugely diverse pool of talent in different areas at their fingertips, harnessing the power of social networking, connecting and empowering all involved. 

Thus the Agency was born, a fully integrated social network / agency hybrid representing not only traditionally beautiful, talent, but real people, interesting people, unique and hard-to-find types. Professional full-time talent, new faces, and everything in between, seamlessly connected online. The backbone of an experienced, legitimate agency, with no client or talent paying commissions on any job. 

Though our story begins in New York City, the agency will continue to grow and spread it's network around the world every day, improving it's website and service with a true zeal for remaining at the forefront of the modern casting process. 

It's a whole new world out there, and by embracing a change in how model and talent agencies have operated for years, an era of casting is born that's cheaper, faster, and further- reaching than ever before. Simple, Modern, Casting.  Welcome to
the agency

   The Founders

  
  Simon Rogers – C.E.O.

   Moving to the U.S from Britain in his mid twenties to further an already successful career in front of the  camera, Simon has spent some 25 years traveling the world shooting every kind of print and commercial job  you can imagine. Having gleaned all kinds of knowledge about every aspect of the business as he raced towards middle age holding in his stomach and spray-painting his scalp, opening an agency of his own seemed like a logical step. Simon opened UGLYNY in early 2007 to great acclaim before deciding to move on with a new vision for the future of casting (
the agency) in fall 2009.

    Married with one child, he lives in New York City, where he enjoys pointing tourists in the right direction, admiring his reflection in shop windows, and dreaming of world peace.


  
  Oliver Zehetner-Loffredo - President

  Growing up in a family of European filmmakers, actors and artists in Vienna, Austria, Oliver spent his first  full day on a film set before the age of one and assistant-directed his first international feature before graduating from college at the University of Southern California in Los Angeles. A visual artist, filmmaker and entrepreneur, Oliver has always been attracted to the stories of individual people and had a natural fascination with entertainment, the media and cultural evolution. 

    Oliver expanded into casting and agency work when he was hired by Simon as the Head Booker of UGLYNY soon after moving to New York City, which is when their friendship and alliance began over many a conversation concerning little people. . .  and big ad agencies. 
Besides film production, electronic music production and studio art, he has also worked as a casting director and producer in various parts of the world, has developed other online endeavors, and plays well with children and animals. 



Featured Talent






News Feed
Booked voice-over work for OxiClean, Michael Kors, and NC Tourism this month!
6:42pm Mar 24

New trailer for my Sci-Fi film, CHIMERA: https://vimeo.com/178683314
5:47pm Mar 16

Check out my new headshots!
3:56pm Jan 23

Just returned from MD where I shot the LEAD in Chloe Sarbib's film, 'Snow Day'
5:34pm Dec 30

My Pomi Tomato Commecial is airing on cable TV now!
8:40am Dec 7

SHOWCASE: NY School for Film & TV from the TV pilot TWISTED'. Written / Directed by Mark Stolzenberg. Friday Nov 4th at 7.30 pm, The New School Univ. Center, 63 5th Ave studio 104 (at 13th street). $5 admission. Bring friends. You must RSVP : tolzfun@earthlink.net 212 877 2219 www.actingclassforfilm.com
1:56pm Oct 31

Appearing as "Susan Logan" on the next season of ORANGE IS THE NEW BLACK
3:55pm Oct 20

Currently understudying lead in Austin Pendleton's show at The Pearl Theatre Co.
11:12pm Sep 24

I'm featured in this Tylenol spot for NYTimes! http://paidpost.nytimes.com/tylen
10:27am Sep 14

See Josh on Investigation Discovery's hit show Swamp Murders, Sept 20th!
8:00am Aug 15

- working on feature as Lead in "Fright Fest " - w Nip Tucks Dylan Walsh
7:38pm Jul 19

Awesome reviews out for my show 'Towards Zero' @ The Theater Barn in New Lebanon
11:15pm Jul 18

Worked with Martin Scorsese on VINYL as 'Barry'
11:59am Jul 13

Steve recently starred in The Class By Jon Jory with Anna Cain at TADA in NYC
1:25pm Jun 27

Casey's short "Opening Up" just won and IndieFest award of Merit
6:35pm Jun 22

Kiril in an upcoming feature Film (2016)
8:05pm Jun 13

Just shot an industrial & Commercial & starting my CHICAGO the MUSICAL contract!
9:01am Jun 13

Got a peek into corporate America filming AT&T industrial today. Good fun!
9:20pm May 20

Appearing 2016 in DIFFICULT PEOPLE & new HBO drama THE NIGHT OF.
9:29am Apr 27

Booked guest star on 'The Perfect Murder' w/Kaufman Films, shooting tomorrow!!
11:24am Apr 14

My Hairbrush packaging ad is in stores nationwide,thanks Agency for the booking!
5:55pm Apr 13

Winner for Best Leading Actress: Nicole Nelson (Misalignment) UIFF film awards
8:20am Mar 7

Boris on THE AMERICANS (2016)
7:53am Feb 9

James has a speaking role on "Scorned: Love Kills"
2:18pm Jan 21

Had fun shooting for Blink Fitness!
12:30pm Jan 19



 
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