Family guy that protects his family. Rugged. Maybe a little grey showing in the hair but not necessarily. Well built, someone who is in shape but not a body builder. Someone who would clean up well to go to a meeting but is more casual in day to day life. Your typical American family man. He’s a strong but silent type with conservative values. He’s a little reserved with his emotions but he truly loves his wife and kids. He takes their safety very seriously. Must be a great actor that's confident with commercial copy.