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ADOBE TV VO BRITISH CASTING
Posted on: 02/22/18
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Categories/Roles:

British Female
30-50 / Female / All Ethnicities
We want to talk about business the way Nike talks about sports. With genuine excitement and attitude. That’s the brief. We don’t want anything that makes us think: “bank.”

Adobe is launching a new campaign to highlight the value of amazing, digital customer experiences. It's about the moments when data and design come together perfectly, to understand customers and deliver customized experiences. Uber is a great example of an “experience.” So too is the Starbucks app that orders and pays for your drink so you can skip the line.

We are looking for a female voice to talk about this “experience” with authority. We are making up to 3 x :30s.

The spot starts out with a picture of a bank, and then immediately we hear, “This is not a bank.” There’s a fun confidence in this read. We’re showing you something and telling you that it’s no longer what you think it is. Then we use fun hyphenated word phrases like “This is a finds-you-a-better-deal-around-the-corner credit card” to describe what a bank really is. The read should be confident. It should be optimistic and fun. And it should communicate that things have changed in an exciting way.

Finally, she should speak with attitude, excitement and urgency that signals that this is the future talking, and if you are a business leader, you’d better wake up and realize that a bank is no longer just a bank. It’s something else. And that changes everything.

CELEBRITY BRITISH REFERENCES
Thandie Newton
Emily Blunt
Kate Winslet
Tilda Swinton
Judy Dench

PLEASE ADD NOTE CONFIRMING YOU HAVE A BRITISH ACCENT. PLEASE ALSO UPLOAD VOICE SAMPLES TO YOUR PROFILE OR SEND US LINKS TO YOUR SAMPLES EVEN IF YOU ARE NOT ON CAMERA.




 
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